Duck hunters put out a spread of decoys. Then they sit back in their duck blinds, waiting for the birds to approach them. This is inbound marketing, but instead of duck decoys, we use content decoys.
To attract a targeted audience to your website, you need content that offers them value. And you need to make sure they find it. When your audience seeks answers to their questions and solutions to their problems through search engines like Google and social networks like LinkedIn, they should discover you. This discovery leads to website visits, which is the necessary precursor to online lead generation.
At Coblestone Publicity, we use a combination of tools to attract the most relevant audiences to our clients’ websites. These tools include search engine optimization, content marketing and social media.
Let’s talk about how to generate more targeted website traffic for your business.